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Direct Marketing Industry Resources
Here we have collected a group of the most commonly requested links related to direct mail and direct marketing. If there is a resource you would like to see added, please let us know.
Direct Mail Marketing
DMA
The Direct Marketing Association is the most recognized trade association for our $100 billion+ industry. Founded in 1917, the DMA holds several key conferences and events each year
www.the-dma-org
DM News Magazine
Popular resource for industry news and articles. Free to qualified subscribers.
www.dmnews.com
USPS Postage Calculator
Find quick postage estimates for direct mail marketing by style, volume and more. Variables for automation, machinable, crrt are included.
dbcalc.usps.gov
ZIP Code tools
The web is loaded with several good tools for ZIP radius lookups, distance between ZIPs and more. Here are a few of our favorites:
ZIP Code radius finder
ZIP Code distance tool
ZIP Codes by city name
ZIP Codes by county name
Online Marketing
There are literally dozens of high-quality resources available in this category - covering all aspects of online marketing from e-commerce and email to SEO and SEM. This is by no means an exhaustive list.
Google Keyword Tool
The most common mistake in search optimization is concentrating your efforts on the wrong search terms. This tool provides actual Google search volume to help make an educated decision.
Google Keyword Tool
Atlas DMT
Recently acquired by Microsoft, Atlas is the "go to" platform for ad serving, reporting and more. Agencies and advertisers typically find DoubleClick's tools lacking as if they were built for publishers... which of course, they were.
www.atlassolutions.com
SEO Book
Aaron Wall's greatest gift to SEOs. If you aren't using the Firefox extension, you are working too hard or missing too much info.
tools.seobook.com
Link Spiel
Debra provides the best link building info in the land. Highly recommended reading.
www.linkspiel.com
SEMPO
The most respected search marketing organization going.
www.sempo.org
